Introduction In modern fast-paced business world, maintaining an edge of the rivals is essential. Competitive analysis has always been a key approach for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this field. Tools

    Introduction Social media marketing is evolving dramatically in the last few years, shaped by changes in technology, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape is the rise of AI technologies. AI’s capability to